LOCKE AT EAST SIDE GALLERY - OOH LAUNCH CAMPAIGN

Created a pre-opening out-of-home campaign for Locke at East Side Gallery to introduce the Locke brand to a new audience ahead of launch. Designed for billboard placements and poster flyering across the city, the campaign used tightly cropped, mid-action photography inspired by indie film stills to create intrigue and curiosity around the hotel. QR codes were integrated throughout the campaign to track engagement and drive awareness, while the visual approach reflected the creative, culture-led atmosphere of Berlin itself. The rollout also involved liaising with local teams to identify suitable fly poster locations across the city, alongside working closely with Berlin-based print suppliers to ensure the large-scale billboards and printed assets were produced to a high standard.