LOCKE HOTEL YOUR PLACE - PAID SOCIAL

Created a series of paid social ads for Locke Hotels ahead of the opening of Locke at East Side Gallery in Berlin. Working alongside the marketing team, the campaign combined lifestyle photography, local area imagery and apartment interiors to introduce the Locke brand to a new audience. The creative aimed to capture small snapshot moments of everyday life - creating paused, relatable scenes that reflected how guests could use the space to stay, work, rest and connect. Using the “Your place” messaging platform, the ads were delivered across Instagram stories and grid formats for digital brand awareness and pre-opening promotion.