Amongst the never ending list of hotel collateral I was asked to create a B2B sales brochure for a hotel group right on the cusp of international expansion. The goal? To take their brand-new identity and give it a confident, stylish voice in print. One that would feel just as at home on a boardroom table as it would in the hands of a partner overseas.
For me, the fun part of projects like this is the brand “getting to know you” stage: pulling apart the tone, the colours, the textures, and then stitching them back together into something that feels alive and ready to travel. This brochure was designed to show off the personality of the group, celebrate their hotels and create a tool their team can use to open doors worldwide. Always a joy seeing where you can take the character of a brand.
