DEAN HOTEL INTERNATIONAL EXPANSION - B2B BROCHURE

Designed a B2B sales brochure for a hospitality group preparing for international expansion, translating their newly developed brand identity into a considered and design-led print piece. Created as one asset within a wider rollout of branded collateral across multiple departments, the brochure introduced the group to potential partners and stakeholders through structured editorial layouts, refined typography and atmospheric imagery. Working closely with the new visual identity, the project explored colour, composition and pacing to create a polished sales tool that felt confident, premium and internationally minded.