HOTEL COFFEE LABEL ILLUSTRATION

Created a series of illustrated coffee bag labels for welcome packs at Locke at East Side Gallery, designed as part of the guest check-in experience. The packaging combined playful illustration with hospitality-focused branding to create a small but memorable touchpoint within the wider welcome kit.

The label designs featured two distinct illustration styles - the “Coffee Spillers”, inspired by chaotic morning coffee moments, and a series of grumpy breakfast illustrations shaped by sleepy starts and strong espresso. Designed to feel characterful and collectable, the project brought a more human and humorous layer to the guest experience.