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DEAN GROUP HOARDING ILLUSTRATION
Project type
Environmental illustration / Hospitality branding / Large-scale print graphics
Client
Dean Group
A series of hand-drawn architectural illustrations created for Dean Group’s pre-opening hotel hoarding campaign. The illustrations were designed to build brand awareness and create intrigue around the upcoming hospitality spaces before launch, transforming construction hoarding into a branded visual experience.
The illustrations focused on capturing atmosphere, interior character and spatial detail through simplified line work and perspective-driven compositions. They were applied across large-scale vinyls and exterior signage, designed to scale effectively across different formats and construction environments while maintaining a premium, design-led feel.
